What is Blogging Guide?

Welcome to Blogging Guide!

Blogging Guide is a newsletter which helps writers navigate the digital publishing landscape and shows them how to monetize their writing.

Blogging Guide’s newsletter contains industry insights and analysis on digital publishing platforms and blogging, from me, Casey Botticello.

Many of you probably know me from Medium (I write articles dissecting a number of platforms, including Medium and Substack) or from my Medium Facebook Group, Medium Writing, the largest Facebook group for Medium writers. Some of you may also know me as the editor of Personal Finance and Canva Design, two other Substack newsletters.

To subscribe to Blogging Guide, click the button below.


About Me

I am an internet entrepreneur, experienced writer, and digital marketing consultant. In addition to having started countless online businesses, I previously worked at a lobbying and strategic communications firm and a ridesharing tech startup.

I am the editor of several top Medium publications, including:

I am also the admin of the largest Facebook Group for Medium writers, Medium Writing. I am also the admin of Substack Writers, the first Facebook Group dedicated to helping Substack writers achieve success.


Blogging Guide Content

Blogging Guide is unique in that it focuses specifically on making money by writing online, whether that means blogging or through content marketing. 

I am focusing on dissecting the large digital publishing platforms, such as Medium, Substack, WordPress, HubPages, Quora, LinkedIn, Vocal, Write.as, and Ghost.

In addition to breaking down, reviewing, and sharing tips to succeed on these platforms, I will also be including content aimed at helping writers with social media marketing, email marketing, and content marketing.


Why Subscribe?

When you subscribe to Blogging Guide, you are guaranteeing access to cutting edge articles, strategies, and tools related to digital publishing.

What does that actually mean?

  • You will receive concise and actionable emails/articles that are only available to paying subscribers (click this link to preview some of them).

  • You will gain access to my entire back catalogue of articles on Substack. Unlike many newsletters, the content in Blogging Guide is largely evergreen, meaning its value remains consistent over time. While there may be the occasional platform news alert, most of the content is really a collection of some of my best advice and timeless tips on making money writing online.

  • You will be able to download many of my custom digital products for free. These products would otherwise cost more than $20, making this a great offer!

  • You will get a first hand look at aggregated writer earnings data to help you find out how much money various writers have made over time on different platforms. And yes, this will include my earnings as well! I not only want to be transparent but I also want to share my own journey writing online (both successes and failures).

  • You will gain access to Blogging Guide’s private Slack channel, which allows you to message other writers, participate in group discussions, and will ensure that I can respond quickly to any questions you have.


Blogging Guide does offer some free articles to non-paying subscribers, but to receive access to the premium content above, you must be a paying subscriber. To check out our free articles, click the button below.

Free Articles


Join Today!

Please consider supporting my newsletter. In addition to accessing valuable premium articles, our custom digital downloads and private Slack channel, you are directly supporting my efforts to run this newsletter, manage multiple writing-related Facebook groups, develop content for several informational Medium publications, and compile my monthly Medium earnings report.

Thank you for your support! It truly means the world to me, and I will do my best to provide you with as much high value content as possible!

Until next time,

Casey