📝 Why Every Brand Should Have a Blog
Why is blogging important for any brand?
Do you like this featured blog image? Become a paid subscriber and get access to our Canva template library of images like this one, that you can edit in seconds!
Blogs have been a staple in the internet world for many years now. They were started as an easy way to share information and personal stories, and they quickly became one of the most powerful tools to get your brand out there. Today, 90% of businesses have embraced content marketing tactics such as blogging.
There are so many reasons that make a blog an indispensable tool for every brand, whether it is a small business or a Fortune 500 company. They include helping your brand's website rank higher on search engines, improve customer retention rates and lead generation, increase brand awareness, and build credibility. Below are seven major reasons why your business needs to start blogging immediately.
1. Increase Brand Awareness
A blog can make your company stand out. It's an effective way to increase awareness about your brand. Blogs offer a direct line of communication between your business and consumers, allowing for real-time feedback on products or services.
Furthermore, a blog can help you build a more personal, friendly relationship with your consumers. It will not only make customers feel like they know the brand better; it also enables you to differentiate yourself from your competitors. You can do so by showing what makes your business unique and memorable, increasing your chances to succeed in an increasingly competitive marketplace.
In addition to increasing brand awareness, blogging can also be used as an educational tool for potential customers who want to know more about a company's history or how it's different from its competitors.
2. Increase Traffic to Your Site
Ever since Google has been giving more weight to sites with blog content, it's become an absolute necessity for any marketing campaign. Blogging is an excellent way to improve search engine optimization (SEO), which basically means ranking higher on Google's search results and, in turn, increase traffic to your website.
Blogging allows you to improve SEO because it's an easy way to add fresh content frequently and include the most relevant and popular keywords (a fancy term for what people search for online). There are many tools such as Google Keyword Planner and Ubersuggest to help you find the right keywords to drive free traffic to your website.
A good blog post can be shared over many platforms, including social media and email outreach. The articles themselves will help you rank higher on search engine results' pages, attracting potential customers who have found your page through organic search.
As more people visit your site or publish your link, you will improve your site's domain authority, a measure of how much weight Google assigns to your site in its search results. The more authoritative the website, the higher it will be ranked on Google for specific keywords or phrases. In other words, the higher your domain authority, the greater the chance for your content and products to be found by Google searchers.
3. Increase Customer Retention
Every business knows that the best way to keep customers coming back is by providing engaging and informative content. Despite this obvious fact, it remains a mystery why any company would choose not to have a blog.
A blog lets your brand share its story and message in a personalized format that can reach thousands of potential customers. It's an effective marketing tool because it provides valuable information about products or services to prospective buyers who may not know much about what you offer. Blogs also help build trust among current customers because studies show that seven in ten consumers like reading a brand's blog posts more than advertising materials.
Customers are more likely to stay loyal when they feel that their voice is being heard and appreciated. Your blog should provide a way for customers to share their opinions about products. Having a blog can also eliminate any confusion about who runs the business if someone calls up or visits since they can find all this information online. This will, in turn, help you save time and money as fewer customers will call, making uninformed complaints.
4. Generate More Leads:
When people come back again and again or subscribe to your newsletters, this is another way in which lead generation happens. Research shows that 76% of people read blogs when they want to make a purchase. Blogs are an effective lead generation tactic because they allow you to share tips, advice, best practices, and other content that will resonate with potential customers. That means they are not only more likely to buy from you, and they might also tell their friends about your blog when you offer high-quality content.
To put it simply, having a blog is like having an online brochure for your website that is always available but without the cost of printing and shipping. Blogs are an integral part of any modern marketing strategy. They help you reach out to people who may not know about your company or products yet and engage them in conversation with interesting content.
A blog can also be used as a customer service tool by answering questions from customers, providing tutorials on how to use your products/services, and addressing complaints all in one place.
5. Improve Product Quality:
Brands can use blogs as a platform for customer service and feedback. The feedback can help you improve the quality of what you offer by listening to customers who have complaints and advice on any problem your products or services might have.
To keep your customers happy, you should pay attention to what they have to say and learn from it. Otherwise, they can quickly turn their back on you unless you have the monopoly over what you offer. In most cases, customers can easily find an alternative. Worse, unhappy customers can write negative reviews, which could severely damage your brand's reputation.
6. Improve Customer Experience
It's no secret that the internet has made it easier for people to shop from their homes. The convenience of online shopping is great, but there are some drawbacks as well. A blog can help improve online customer experience in the following two ways:
Overcome Impatience: We live at a time when everything needs to be done ASAP and with little effort. Online shoppers can't help but feel impatient when they place an order online and then wait days or even weeks for the product to arrive on their doorstep. You can use your blog as a platform to help online shoppers overcome their impatience by providing quick access to critical information. You can keep customers up to date on what's new in terms of features, benefits, and upcoming releases. This helps create a more personalized shopping environment because it shows you care about their needs and wants. You can turn your blog into a valuable source of information for customers to read and get answers to their questions. Blog posts are a great way to showcase the personality of your brand. They help customers feel more invested in your company when you tell an interesting story. Remember that a product is only 25% of what you sell. The intangible feeling customers associate with it is another 75%.
Informed Decisions: In a world where it is more and more challenging to sell products, the average person today is constantly looking for ways to make informed decisions about what they are buying. It's not always easy as there are tons of different options out there that may seem similar at first glance. You can use your blog to publish detailed information and pictures about your products. Doing this can help customers understand a product and make an informed decision before buying it. Do you want your customers to purchase something blindly and then return it?
7. Build Credibility
Blogs also provide you with credibility and trustworthiness, which is essential when trying to attract new customers. For example, if someone sees numerous blog posts on how happy people are with their products, then there's a higher chance they'll be interested in buying them too.
Blogging shows you're a thought leader in your industry. Blogs are excellent for providing insights on topics that may not have been discussed before, showing you as an expert, and giving details about the company or product in depth. Blogging gives potential customers/clients more insight into what makes this specific company different than others out there.
Conclusion
Finally, remember the success of a blog depends on its consistency. You should aim for at least one new blog post per week so that you're always providing readers with fresh content. Blogs are a great way to keep your company's name out there and help with customer retention rates, lead generation, and ranking on search engines, improve product quality and customer experience. It's also an essential tool to build trust with your customers.
Also, don't forget what the best blogs have in common: They're well-written. They provide valuable content that readers can't find anywhere else. They are updated frequently with new information on the topic. What are you waiting for? You should start blogging today.
Until next time,
—Casey