Writing a great blog post is more than filling it with outstanding content. In fact, many will argue that the quality of the headline is more important than what is in the body. After all, if the headline is not catchy or at least interesting, there is a high chance that no one will click to read the rest of the post, regardless of how good the information is. And, with studies showing only 20% of readers going on to read a blog post after viewing the headline, getting them right is critical.
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