Do you like this featured blog image? Become a paid subscriber and get access to our Canva template library of images like this one, that you can edit in seconds! In the ever-changing world of digital marketing, it’s important to understand what you can do to generate more traffic. Not only to understand the weaknesses in your own company but also why your competitors may be doing better. Using keyword gap analysis, also referred to as content gap analysis, can help improve your reach and visibility when being searched. By looking at the keyword strategies of your competitors, you’ll be able to see where you are falling behind.
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