Thanks Casey, very informative as always. This has been on my mind lately as my frequency has dropped from daily to every 3-4 days. I have found that fewer (and possibly better) posts has increased my engagement on each article, gaining up to double the claps. My thought is that the same level of support from readers is spread over fewer candidates.
Thanks, Mark! And I tend to agree. I personally try NOT to do more than 3-4 posts unless there is something truly urgent/high value in the post or I am writing under different accounts across multiple platforms (essentially different identities).
As you noted, once you are established, dropping your posting frequency tends to have an effect of increasing the quality of user engagement. Many get deterred at this point since they also see a drop in traffic, but this is largely a vanity metric, and a drop in traffic sometimes is the start of a smaller and more engaged audience.
Haha it seems like a lot to me personally, as well. I think the main point of that study was that bloggers who have a large back catalogue of articles see exponentially larger gains from future posts, compared to bloggers without a track record, allowing them to potentially post less.
If you have even 50 highly useful, longform posts (in my experience), organized around a central topic, you start to benefit from your back catalogue, and can effectively post less often.
Really great insight! Coming up with a blog posting schedule is very hard! These questions have given me much to think on
Thanks, Danielle!
Thanks Casey, very informative as always. This has been on my mind lately as my frequency has dropped from daily to every 3-4 days. I have found that fewer (and possibly better) posts has increased my engagement on each article, gaining up to double the claps. My thought is that the same level of support from readers is spread over fewer candidates.
Thanks, Mark! And I tend to agree. I personally try NOT to do more than 3-4 posts unless there is something truly urgent/high value in the post or I am writing under different accounts across multiple platforms (essentially different identities).
As you noted, once you are established, dropping your posting frequency tends to have an effect of increasing the quality of user engagement. Many get deterred at this point since they also see a drop in traffic, but this is largely a vanity metric, and a drop in traffic sometimes is the start of a smaller and more engaged audience.
Thanks for sharing this insight. As a solo blogger, teaching 400+ posts seems far away! 😀
Haha it seems like a lot to me personally, as well. I think the main point of that study was that bloggers who have a large back catalogue of articles see exponentially larger gains from future posts, compared to bloggers without a track record, allowing them to potentially post less.
If you have even 50 highly useful, longform posts (in my experience), organized around a central topic, you start to benefit from your back catalogue, and can effectively post less often.
Thanks a lot for this list. I have been wondering the best number of times to blog on my platform https://cryptostaunch.com/blog
Thanks, Henry! I will check out your blog too.