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Do you have one shining piece of content on your blog? Are you looking for more ways to stretch one piece of content into several interactions with your audience? Have you considered expanding the reach of your blog content?
If you answered 'yes' to any of these questions, you're in the right place because we're going to talk about repurposing your blog content.
Repurposing involves taking one great piece of content and making it work for different platforms, similar topics, and other kinds of expansions. The best part of it is that it doesn't take much effort on your part.
So, what are you waiting for? Let's dive in and talk about how you can take your blog content to the next level.
Why Should I Repurpose My Blog Content?
Often, people tell us that they think that people will notice when they're reusing their content. They think that their audience will see that they're taking the "shortcut."
But, this isn't true.
This is repurposing. This isn't copying.
Repurposing your content involves branching out, reinventing, and innovating. It's not an act of copying your old work over and over again.
So, let's get the negative thoughts out of your mind.
Repurposing content is a blessing for any content creator. It makes the job easier and lets one idea do so much more than it may have originally done. In other words, you're going to get your content in front of more people by transforming it.
By doing this, you'll find four main benefits to repurposing your content.
1. You May Get a Boost on Search Engines
If you've already started a blog, search engine optimization is your bread and butter. It's the thing that drives every single decision you make for your website and the blogs that you post.
Repurposing your content can actually help with your SEO technique. Since repurposed content typically revolves around the same keywords, search engines will notice a stronger theme to your website. Not only will it sense more content for your website visitors, but it will know who it should send to your website.
So, your website and its pages are more likely to rank higher in the search results.
Plus, if you end up repurposing content for social media, you could receive high-quality links back to your site. This will boost your search ranking even more.
2. You Can Reach More People
Repurposing may not seem like a big change, but it can bring in more people than you were previously reaching. Even if it's a small shift in your content, you'll notice that new people are finding your posts.
This could be due to the SEO boost that we just talked about. But, there are also new audiences that you can find on other platforms.
So, if you're repurposing a blog post into an Instagram post, you've instantly reached a new group of people. You've just met the audience where they are rather than making them go to your blog to read the content.
Plus, this kind of multi-channel marketing is exactly what all of the big performances are doing. So, you'd be matching the blog marketing practices of large companies by taking the initiative to repurpose your content on several platforms.
3. You Can Reinforce Your Message
By repurposing content on different platforms, you have the ability to reinforce your message. This means that you can stand behind your message firmly so that your audience understands what you're trying to say fully and completely.
We should note that reinforcing is different than reiterating. You don't want to copy what you said on one platform and paste it onto another.
Rather, you want to phrase things differently and allow your readers to learn something new every time they see a different post.
Some of your followers may read your blog and follow several of your social media accounts. So, it's important to make sure that you're not boring them by copying all of the information. You should present something new and exciting every time.
Hence, we're repurposing content rather than copying it.
4. You Can Earn Authority in Your Industry
The more that you post, the more that you'll gain authority in your industry. So, by repurposing your content, you're posting more. Thus, you're earning more authority among your peers.
Just make sure that you're continuing to post quality content. You don't want the quality of your content to suffer as you're repurposing your posts because this can break the trust that your audience has in you.
So, make sure that each piece of content that you're posting has something to offer. Even if you're posting several pieces of content on one small subject area, you want to make sure that you're offering quality advice and knowledge in that area.
If you do it right, your audience will consider you an expert in that subject area. Then, you'll be able to branch out from there.
What Blog Content Should I Repurpose?
Once you've got your mind set on repurposing your blog content, it's time to find out which pieces of blog content you're going to try to repurpose.
To start, you should look in your archives.
First, you want to see if you have any blog posts that are evergreen. These are posts that are relevant at any time of year in any time of the season. Usually, these posts are going to be your basic knowledge posts.
Next, you should look at your most popular posts. This tells you what kind of content your audience is enjoying and finding useful.
Last, see if there are any blog posts that you feel like you can expand on. There may be subject areas that you narrowly reviewed or topics that you're very interested in.
Whatever you decide, you should write all of these ideas down. This is the foundation for the posts that you're going to repurpose.
What Are Some Ways to Repurpose Content?
Whether you need more content for your blog or your Instagram feed, there are a thousand ways to get old content to be new once again. Sometimes it means that you have to update information or learn some new things. But, in the end, you'll have a wealth of content to give to your audience.
We've racked up some of the best practices for repurposing content. And, we've even included some great repurposing content examples.
1. Repurpose Old Blogs Into New Blogs
It may seem redundant to use old blogs to make new blogs, but your audience can benefit from both. As long as you're creating new, high-quality content, your new blog can shine just as much or even more than your old blog.
To get started, you need to make a list of some of the posts that you've made in the past. You should focus on popular posts and post that you enjoyed writing.
From this list, you should break down each topic into smaller, more specific topics. This allows you to expand on the old article without reiterating any concepts you've already covered.
You may also find that some of your blog content goes together. Some writers choose to make a summary blog about these kinds of topics. Alternatively, you could take a large blog post and break it down into smaller topics.
As you're writing down these ideas, you're formulating new blog ideas. From this list, you can start creating your content calendar.
2. How to Repurpose Old Blogs for a Presentation
Whether you're working for a company or working for yourself, a presentation wouldn't be a bad idea. You could host an online event or even an in-person event.
You should save interesting statistics and actionable advice for your presentation. So, you should make sure to write down the blog posts that inspire you to get things done. After all, you need to make sure that the audience at your presentation gets something from your slides.
You can create your presentation using an online website like Canva, SlideShare, PowerPoint, Prezi, Google Docs, or something similar. Don't forget to let your audience know about your upcoming presentation so that you can have an audience to impress.
3. How to Repurpose Old Blogs Into an Infographic
Infographics are visual outlines or summaries of the best parts of a blog post. So, whether you have a post that has a lot of statistics or a lot of important statements, you may want to consider making an infographic.
You can post your infographic everywhere, including right next to the blog that you created it from. If you created the infographic using information from several blogs, you can create a new blog that covers all of the related material.
Just make sure that all of the information in the infographic is related. Otherwise, your post will seem forced.
4. How to Repurpose Old Blogs Into a Pinterest Infographics
Similar to infographics, instructographics summarize otherwise lengthy materials. So, if you have any older blogs that give step-by-step instructions, you may want to consider making an instructographic.
In the end, you want to make sure that you're creating a post that will drive Pinterest followers to your website for more information. And, if they don't want to click on the link, the graphic should be descriptive enough that they can get what they need from it.
This kind of content should be as visual as it is descriptive. So, make sure that you're taking the time to make the instructographic look amazing while staying helpful.
5. How to Repurpose Old Blogs Into New Blogs
If any of your blogs are out of date, it's time to update. You may have blogs that are from five years ago that have outdated information. So, you can refresh and republish those blog posts.
Even if the majority of the information stays the same, you still have the power to repurpose those posts and direct them to a larger audience.
If you want to make these posts work even harder, you can share the updates on your social media platforms. So, one old blog post can turn into a new blog post, a Facebook post, an Instagram post, a Pinterest post, and more.
In the future, it may be helpful to keep a running list of blogs that may need updating in a few years. This is especially important if your industry is constantly changing.
As the years go by, you can look at this list for inspiration and repurposing.
6. How to Repurpose Blog Content for Social Media
One of the best ways to get more posts of your blog content is by taking it to social media. There's no point in making the entire blog your caption, but you can take some of the major ideas to platforms like Instagram and Twitter.
You can use a quote, a tip, a statistic, or another part of your blog to make a social media post. Alternatively, you could make a story based on the subject of your blog post. You could even make a podcast about the same subject that you wrote about.
We recommend making somewhat of a weekly schedule for your social media pages. This can act as a guide when you're trying to think of things to post.
For example, you may want to share a statistic every Sunday. Or, you may want to do Instagram stories every Monday.
The idea is to make every day a theme that followers can look forward to every week. And, it'll ensure that you're posting consistently.
Repurposing your blog content is one of the smartest things you can do, especially if you're starting to run out of ideas. Repurposing will give you more time to think of new ideas while helping you think of more specific topics that you could dive into.
But, in order to repurpose blog content, you have to have good content to work off of in the first place. To help you build high-quality content, we've created blogging guides. Check these out today to amp your blog up and see more traffic flood in.
Until next time!