The Best Content Marketing Tools For Bloggers In 2022

A look at the best content marketing tools specifically aimed at bloggers

If you are a seasoned blogger, chances are high that you and your team already have a suitable tech stack for your content marketing needs. On the other hand, new bloggers will definitely be on the hunt, trying to find the right combination of tools and resources.

📝 How to Develop a Content Marketing Strategy

Wherever you fall in the spectrum, it is essential to know all the best content marketing tools that are at your disposal. Here are 10 of the best to be aware of in 2022.

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WordPress

Powering about one-third of all websites, WordPress is easily the most popular content management system (CMS) around. WordPress is widely used because of how easy it is to manipulate, both for hosting and building websites. There is something for everyone, including people who just want to create an online portfolio, and those who want to roll out a complete e-commerce solution. Both beginner and seasoned bloggers choose WordPress for its wide range of useful features and versatility. It offers access to numerous free and paid templates, plugins, and configurations to suit a variety of content marketing needs.

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Google Docs

The versatility and flexibility of Google Docs makes it one of the most commonly-used tools for bloggers. It allows you to write, edit, and format a variety of content, including blog posts, and add images, links, etc., and everything is automatically saved. Google Docs is also treasured for its collaborative features – you can easily share your articles and other documents with anyone who is a contributor, including graphic designers, content writers, proofreaders, etc. It is synced across various devices, so you can switch between using Google Docs on your PC, tablet, or smartphone with ease. Since most people with Gmail also have Google Drive, Docs is a great way to store content in the cloud as well. And there is also an option to work offline with Google Docs, so you can create content on the go.

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Canva

With Canva, you can easily create professional-looking images without having to know much about graphic design. You can use it to create images for your blog posts and social posts, banners, cover photos, thumbnails, and much more. Canva comes with a wide assortment of free and paid templates, filters, icons, etc. to help you create almost any type of graphic you might need. It also offers a library of stock images that you can use in your content, making Canva a highly versatile graphic design tool.

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BuzzSumo

Doing research is often necessary for creating useful blog content. BuzzSumo is a well-known tool for the purpose of carrying out content marketing research. It allows you to quickly search for keywords, phrases and terms to find out what types of content people in your target audience are interested in. You can get deep insight about trends and activities, as well as the people driving conversations online. By using BuzzSumo, you will be able to create content that is more relevant to the needs of your readers.

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Grammarly

Grammarly is an online tool that helps you edit your content to fix errors such as bad grammar, misspellings, incorrect punctuation, and more. At a time when well-written content is so important to keeping readers engaged, Grammarly is useful in ensuring your work is readable. Once you sign up, it is integrated within your browser and monitors your writing in content editors, including Google Docs, social media editors, and comment boxes. While Grammarly helps you polish your content, it is not a substitute for proofreading, but it makes the proofreading and editing process much easier.

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Yoast

Search engine optimization (SEO) is a highly important aspect of blogging and content marketing. It can also seem like a highly technical task. Yoast is a WordPress plugin that simplifies SEO, regardless of how much you know on the topic. It analyzes your content and suggests edits to optimize your meta-descriptions, URLs, keyword use, and other structural properties for SEO readiness. Moreover, it is easy to install and free for WordPress users.

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Trello

If you work on content projects with a team or individual freelancers, Trello is a must-have. This project management software allows you to organize tasks in a logical way using drag and drop boards, cards and lists. You can easily keep track of projects, add due dates, and update deadlines, as well as mark tasks as done. It is free for personal use but paid plans offer additional features.

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Buffer

Sharing your content on social media is one of the easiest ways to get exposure as a blogger. Buffer is one of the best known platforms for social media management and brand marketing. It allows you to easily share your blog posts on all major social media platforms. You can see exactly how your post will look on your social pages before posting your links. Buffer also helps with creating and scheduling other social media content, and it is often praised for being simple to use and its variety of content marketing tools.

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Google Analytics

As a blogger, having access to useful analytics is crucial in measuring how well your content is performing. That’s where Google Analytics comes in. It is a free to use platform that allows you to keep track of a variety of metrics. You can get data on website traffic, user location, devices being used, average amount of time each visitor spends on your blog, keyword performance, and how each piece of content is performing. And that’s not all. Google Analytics makes it possible to see how people are interacting with your blog in real-time. It can also be configured to display all kinds of other useful data that can inform your overall strategy.

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Wordable

If you continuously work between Google Docs and WordPress, Wordable is definitely a tool you should consider using. With this tool, you no longer have to copy and paste your work from Google Docs into WordPress. You can simply export your draft from Docs directly into the WordPress editor with just a click, saving massive amounts of time in the process. The resulting content will maintain its formatting and included content such as images and links. With the time saved, you can get to publishing sooner rather than later.

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Conclusion

There is no shortage of content marketing tools online. Each year, the pool grows larger, with new tools and resources hitting the market on top of those already in existence. As a blogger, choosing the best ones is critical to your success.

—Casey