Interview on Newsletter Crew Discussing Blogging and My Experience with Newsletter Creation
Lessons from Blogging Guide newsletter
I recorded an interview several weeks back with a really cool podcast called Newsletter Crew, where I discussed blogging and newsletter creation.
The episode was just released today, and I wanted to share it with you all.
Even if you are not a newsletter creator, newsletters are an essential part of blogging, and I think many of you will find this interview useful.
The funding a16z gave Substack makes them a company to be taken seriously with especially with larger publications.
Newsletters have been around since the internet was been around, but Substack was able to create a platform where it had everything a publisher would need to be successful.
Substack was able to combine WordPress (CRM) and any email marketing platform into one.
Blogs are great to get surface area. You have access to SEO, longer-form writing, and generally more eyes on it. While a newsletter is great for building an audience.
Even an archived newsletter probably won’t get as much SEO traffic as a blog.
Blogs are mostly meant to be useful pieces of content. While newsletters tend to convey more of the personality of the creator.
The medium is the message.
There really is no definitive answer on when and what day is the best to post your newsletter.
The real difficult part to establish is the date and time for a paid newsletter.
Most of the top business newsletters (Stratechery, Sinocism, etc) send their newsletters out between 9 am-10 am, where most business professionals are at their inbox.
Some newsletters see higher open rates and free-to-paid conversions around 6 pm. Each newsletter is unique and you should experiment with when to send your newsletter.
Send more newsletters to the free subscribers. This will encourage more paid conversions.
Deviating from your standard schedule might entice a higher open rate since subscribers could see this as something more actionable than the standard.
To increase free-to-paid conversions on Substack, utilize the subscriber welcome page and point them to your best content.
On Substack optimize the unfinished email subscription page. This is the email that free subscribers of Substacks get when they haven’t upgraded to a paid version. This should be your professional sales copy page.
Provide your paid subscribers clear and demonstrable value with their subscription.
Give away and include content upfront with a paid subscription. Show the value of the subscription. This will increase paid conversions guaranteed.
Every paid subscriber’s expectations are different, so the safest way to provide value is to over-deliver.
If less than 10% of your new subscribers are paid subscribers then you should focus on converting your list more.
If over 10% of your new subscribers are paid subscribers then you should focus on more content.
Keep up the hardwork!