Using a blog to market is an easy and efficient way to reach your audience. It is also one of the more cost-effective marketing strategies. While there are many advantages to using a blog for marketing, there are also a few key blog marketing mistakes. In this article, we will discuss the 7 most common blog marketing mistakes and how to avoid them.
1. Casting a net that is too wide
Although it is wise to try to reach as many people as possible with your marketing efforts, aiming too wide can be detrimental. Simply put, your blog won’t interest every single person in the world. Instead, you can start by focusing on who your audience is. Do some research into who reads your blog. Admittedly, you should already know what kind of content your audience is interested in. Focus on that type of content with your marketing efforts to get the best results.
It goes without saying that you shouldn’t target everyone with your marketing. Once you have a clear image of who your customer is, you can go ahead and adapt the whole marketing campaign around that target demographic. Weave this approach into as many blog posts as you can to give your website a cohesive feeling.
2. Failure to track and define goals
Let’s say you are running an online marketing campaign, and you want to know how well it’s doing. What are you supposed to focus on? You can look at statistics, analytics and charts for days until your head starts aching from numbers and graphs.
Well, before you start thinking about marketing, you need to define your goals very precisely. What is the goal for your company as a whole? Take a look at your mission statement, and check if those values are reflected in your products and marketing. If your goal is to build a community, then look at user engagement and reach out to your previous customers to make them brand ambassadors. On the other hand, if you want to reduce your bounce rate, you can focus on the click-through rate and when users are leaving.
Figure out what kind of measurable data is relevant to your current goals. Where have previous campaigns failed, and do you have problems with a specific segment of the sales funnel? Once you stop doing things by gut feeling and start trusting the numbers, you’ll be able to measure what’s important to your campaign and correct things on the fly if that’s what’s needed. Stubbornly sticking to the wrong approach is one of the most common blog marketing mistakes which cause campaigns to fail.
3. Neglecting key SEO factors
Unfortunately, you can’t just write your blog and hope people magically find it. This is where search engine optimization comes in. Optimizing for search engines is an integral part of marketing your blog. Determine what the most relevant keywords are for your product and improve how you rank for them. Additionally, blog marketing is perfect for link building which improves your SEO. It is time to appease the almighty algorithms and make the search engines work for you.
4. Blogging only to market
First and foremost, your blog needs to offer value and content to your visitors. You need to be consistent and post often, and at the same time, your posts need to be informative and engaging. Of course, there are many types of blog posts. Go ahead and experiment until you find the style that works well for your marketing ideas. However, whichever style you choose, remember to structure your articles properly and fill them with images to make them stand out. Have guest bloggers to increase the number of articles you offer to your visitors, giving them more reasons to visit. Further improve audience engagement with comments and reviews, which will also get picked up by search engines.
5. Posting only timely content
Ultimately it’s true that nothing lasts forever, but posting content you know will quickly age out is like shooting yourself in the foot. Most blog marketing mistakes come from focusing only on the here and now. Instead, you should be posting content that is evergreen. Even after your marketing campaign ends, quality content can still draw in users and offer them valuable information. Evergreen content also helps create a stable basis for passive income from your blog. Think of it like building a web of interconnected articles, because that’s what you should be doing. Every piece of quality content that you post can link to other articles, thus increasing your page views. Update the links on your old articles and use them to point users to your new content. That way, your old work will still be giving you value even months or years after you have initially posted it.
6. Letting go of valuable leads
If you have worked hard to discover leads, why make such a beginner’s mistake like letting them go cold? You need to market to people who have already shown interest in your product. Because that’s where your marketing will be most effective, and you will have the most significant return on investment. Constantly guide users through your sales funnel. Try to make transitioning to the next step feel natural and intuitive for them.
You can go a step further and implement CRM software to help track leads and follow up on them. Develop a remarketing strategy to reach out to those users who never completed a sale. Get them thinking about your product again by sending a subscription newsletter.
7. Disregarding social media
Promoting on social media can help any marketing campaign, so go ahead and create accounts on all the popular social networks. Most blogs can simply add social media buttons through the use of widgets. Before that, you should claim your social media handles on all of the networks, if you haven’t already. Make sure that no one is squatting your work and that all reposts lead directly to you.
It would indeed be a shame if your marketing efforts went to waste just because you made one of these easily avoidable blog marketing mistakes. Go through our list and make sure that your blog marketing is flawless.
Until next time,